Marketing That Moves—How to Sell a $500K Home Like It’s $1M

by James Duncan

🏷️ The Days of MLS-Only Are Over

Just putting your home on the MLS and hoping for a miracle? That’s like posting your resume on Craigslist and waiting for Google to call.

You need exposure. Strategic exposure.


📣 What Elite Marketing Looks Like

  • Pro Photography: Every. Single. Listing. No exceptions.

  • Drone Footage: Let buyers see the roof and your kid’s forgotten trampoline.

  • Property Videos: With music, pacing, and editing that doesn’t make people seasick.

  • Social Media Ads: Geotargeted. Professionally written. And boosted like they owe us money.


🖥️ Web Traffic That Converts

  • Custom landing pages

  • Email marketing to agent networks

  • Instant showing alerts

Your home becomes the event, not just another listing.


😎 What Buyers Think

"We felt like we were buying something exclusive."

"It had its own website! The others didn’t. It just felt... classier."

That’s the goal. Make your $500K home look—and feel—like a million bucks.

Because that’s what buyers will pay for.


🚪 Bottom Line

If your agent’s marketing plan ends at “put it on Zillow and pray,” you’re leaving money on the table.

You don’t need a million-dollar home. You need a million-dollar strategy.

We’ve got that part covered.

 

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James Duncan

James Duncan

Agent | License ID: 449204

+1(330) 606-9212

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